Meet the Team

Traverse Systems is an interdisciplinary team of engineers, operators, and industry experts who work day-in and day-out to build best-in-class enterprise solutions that redefine business partnership management and supply chain success.

Since 2000, we have served some of the world’s most respected brands including CVS, Burlington Stores, Michaels, Tractor Supply, Kohl’s, and more.

Markets and consumer expectations are changing rapidly, and old operational models are breaking under the pressure. Our job is to mitigate those risks with technology and expertise that optimizes performance and execution.

Our Leadership

  • Gregory S. Holder

    Co-Founder and CEO

    An Industrial Engineer by trade, Greg Holder believes that engineering standards and procedures are the foundation of any supply chain operation.

    Greg managed supply chain operations and ran distribution centers at major retail brands including Dillards and Stage Stores before co-founding Traverse Systems. Over the last two decades Greg has designed and developed leading software solutions that optimize supply chain performance across a growing number of verticals.

    A problem solver at heart and self-diagnosed workaholic, Greg enjoys watching Oklahoma football and Kansas basketball with his best friend and wife of more than 20 years.

  • David Watts

    Co-Founder and CFO

    David Watts believes that common sense is the main driver of any successful business.

    Like his co-founder, Greg Holder, David is also an industrial engineer by trade. He has spent the last 30 years developing solutions and solving business problems for the retail and legal industries by bringing together people with technologies.

    Prior to co-founding Traverse Systems, David served as Vice President of Service Operations at Stage Stores Inc. and as Industrial Engineering Director at Dillard’s Inc.

    David spends most of his time outside of work with his wife and two children. When he can manage it, he carves out time to cheer on his Texas Aggies and to get in a round (or two) of golf.

  • Richard Wilhjelm

    VP of Sales and Marketing

    Richard Wilhjelm currently serves as VP, Sales & Business Development for Traverse Systems, a platform for automating bidirectional visibility in enterprise supply chains. He is responsible for strengthening executive-level relationships with customers and key prospects. Richard has over 25 years of sales and marketing experience in the supply chain software industry.

    He currently resides in Weston, Florida with his wife and three daughters. Richard is an avid (but struggling) golfer and enjoys camping, kayaking, and hiking with his family.

  • Steve Askew

    VP of Accounts

    An Industrial Engineer by education and craft, Steve believes that success in life and business boils down to a simple, oft-cited tenet: do what is right and do it well.

    Steve began his career in retail logistics as a distribution center engineer at Dillard’s, Inc. He then moved into business process consulting and project management at Sabre Holdings until finally returning to the retail world as implementation and account manager for Traverse Systems, where he has worked for over 17 years. Steve has used his project management acumen to streamline implementation schedules and to make the implementation process more repeatable and consistent.

    When not working, Steve likes to spend time with his wife of over 24 years, their 3 children, and doing anything and everything outdoors.

Our Partners


We’re constantly growing! Supply chain is the ultimate team sport, and we’re looking for passionate and attentive individuals to contribute to our dynamic company.

If you are interested in joining the Traverse Systems team, we have positions open in IT, Operations, Sales, and Project Management.

Account Executive (SaaS), Supply Chain Management Solutions - Fully Remote, 100% of Benefits Paid by Employer roll down
Job Description

About Traverse Systems

Love working for a small, agile tech-focused firm, but tired of stressing about the next round from your VC and PE ‘parents’? Come work with us, we bootstrapped the company over 20 years ago, and have been profitable ever since. Our customers are primarily F100 lighthouse accounts including Ace Hardware, Burlington, CVS, Kohl’s and Tractor Supply.

We are seeking an entrepreneurial spirit to work directly with the co-founding and executive growth team in new markets, with fresh, innovative, Supply Chain solutions. Your role will be diverse, challenging and recognized by leadership daily.


• Work from home (100%)

• Vacation/Holidays/PTO

• Sick Leave

• Medical/Dental Insurance – 100% Family Premiums paid by employer

• Health Savings Account – Fully funded by employer

• Life Insurance

• Long-Term Disability

• 401k Matching

• Home Business Expenses: Laptops, Monitors, Printers, Mobile & Home Office Phone, Headset

• Travel/Mileage Reimbursement


Job Responsibilities

• Develop and manage net new opportunities through qualification, business analysis, product demo, negotiation and close

• Contribute to the Traverse Systems Direct Sales pipeline and generate revenue through new and existing relationships, developing new business prospects to drive growth of the company and exceed target goals

• Manage sales process for Vision and Rivet SaaS solutions

• Consistently achieve sales objectives and quota through closed-won, new target customers

• Develop and maintain a high level of knowledge of Traverse Systems products and services

• Work cross-functionally to develop solutions that solve for customer challenges

• Develop and maintain an understanding of customer needs, and competitive landscape

• Prepare and deliver timely and accurate pipeline and sales forecasts (weekly)

Job Requirements

• You have 3-5 years of successful sales experience in a B2B SaaS Sales environment with a proven track record of quota attainment with SaaS Supply Chain Management solutions

• Deep knowledge of the industry needs and competitive landscape for enterprise Supply Chain systems

• Generate $800K in net-new logos annually from SaaS subscriptions

• A proven record of managing key accounts for Fortune 1000 Customers, and a starting point (rolodex) for immediate activity and outreach

• Experience in uncovering and developing sales opportunities within Fortune 500 companies across varying industries

• Passionate in solution thinking & solving your customer’s most pressing business questions with data or technology

• Detail oriented and can effectively manage multiple priorities

• Strong ability to listen and manage customer discussions with empathy

• Ability to manage complex relationships with key clients

• Desire and ability to work in an innovative, fast-growing company with an entrepreneurial environment

• Business process analysis and re-engineering skills a plus

• Unlimited / uncapped earning potential